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Food is one of life’s greatest pleasures, and nothing tickles the pallet better than a good burger. Today, Midlands Business News will showcase one of the United Kingdom’s finest burger restaurant chains. Back in 2023, they opened a brand new branch in Cheltenham.
How It Began
The story behind how Beey Boys began is quite remarkable. About a decade ago, four friends from Hereford began experimenting with burgers and barbecues in their back gardens. At first, they were just serving relatives and family friends but they received a lot of positive feedback so Encouraged by the positive feedback, they decided to enter a BBQ competition in Bristol called Grillstock.
This event brought restaurants from across the UK together to showcase their food, and the beefy boys turned up with no affiliation to any restaurant or culinary school and ended up winning the competition. To their astonishment, they won the award for best burger, which earned them a spot in the World Food Championships in Las Vegas. In Vegas, they managed to define expectations again by finishing second in the world.
Recognising the potential, the four founders decided to leave their day jobs and turn their hobby into a full-fledged business. In 2015, they opened their first restaurant in Hereford (I visited the Hereford restaurant back in 2019 and what was on offer was excellent), Soon after, they acquired a food truck to take their culinary creations on the road across the country this is a vital step for restraints looking to expand as it helps showcase their designs to different people in different parts of the country and create more demand for their brand and product.
Expanding the Business
The business continued to grow, with a second site opening in Shrewsbury in 2021, followed by a third location in Cheltenham in 2023, which is the location we will be focusing on today
Cheltenham’s New Burger Kings
The new restaurant, situated on Regent Street in the heart of the town, has a nice, spacious dining area spread across two floors (this is needed for the foot traffic they now have in their restaurants as they have a huge reputation). The interior displays the usual distinctive burger artwork people have come to expect from the chain, vibrant neon designs, and social seating booths. The service is a hallmark of their reputation also, and it’s still on point at this location.
Onto The Food
Now the main reason you are probably all here is the food, and of course, this is the star of the show. They have 20 or more burgers on offer including beef and chicken. Two particular burgers stand out and they are the original Beefy Boy which consists of American Cheese, Bacon, Gherkins Lettuce, Red Onion, Special Sauce, and Swiss Cheese and the burger that won them the title of Winners of the National Burger awards (U.K). This one is a monster and it is called the Smashed Oklahoma Boy between the buns is a marvellous mixture of Two Mustard Fried Oklahoma Style Patties with onion smashed into them with double American Cheese.
When it comes to burgers these guys are a must if you are in the Midlands so get yourself a table booked.
