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The NEC Group has announced its withdrawal from the £50.5 million Bradford Live project, citing a strategic shift towards its existing operations in Birmingham. The decision means that the group will step away from the newly renovated entertainment venue on the site of the former Bradford Odeon with immediate effect.
Bradford Live and Bradford Council are now tasked with finding a new operator for the venue, which was slated to open this autumn following a major refurbishment. The venue, featuring a large display screen and distinctive twin domes, was intended to become a premier entertainment hub.
The NEC Group’s exit comes after a period of uncertainty and speculation about the venue’s future. The council and NEC Group have reached a settlement to release NEC from the contract, allowing Bradford Live to move forward with the search for a new operator. This decision follows a strategic review by NEC, which has determined that the venue will be better served by another operator.
Bradford Council’s leader, Councillor Susan Hinchcliffe, expressed frustration over the need to keep details confidential during negotiations but affirmed that the council had followed legal advice to protect the venue’s interests. She indicated that there is already interest from several potential operators and expressed hope that the venue would be operational by 2025, coinciding with Bradford’s year as UK City of Culture.
Lee Craven, founding director of Bradford Live, emphasised the extensive effort and support from the council in bringing the historic building back to life. He expressed optimism about finding a new operator who can maximise the venue’s potential and make it a top destination for major touring acts.
The Bradford Chamber of Commerce, represented by President Mark Cowgill, acknowledged the disappointment of NEC’s departure but highlighted the opportunity for a new operator to run what is expected to be one of the country’s premier music and entertainment venues. Cowgill stressed that Bradford Live will play a key role in showcasing the city’s cultural offerings as part of its City of Culture celebrations.
In response to recent inquiries and Freedom of Information requests, it has been revealed that the cost of the project has risen to £50.5 million, with significant funding from the council and other sources. The NEC Group’s withdrawal concludes months of speculation and leaves Bradford Council focused on securing a new operator to ensure the venue’s success.
The council remains committed to revitalising the city through this major project, and further updates will be provided as discussions with potential operators progress.
