prabhu
Whether you’re planning a trade show, local fair, corporate mixer, or community event in the Midlands, the key to drawing business interest lies in making your gathering as appealing, interactive, and rewarding as possible. The Midlands is home to a vibrant business community—from Birmingham and Leicester to Nottingham and Coventry—eager to connect with customers, partners, and fellow enterprises. But to stand out, your event needs more than just a central location and a few pop-up stalls. It needs engagement, excitement, and clear value for attending businesses. Here’s how you can make your event irresistible to companies across the Midlands—with a particular focus on adding exciting game services for greater footfall and engagement.
Offer Unique Engagement Opportunities
Businesses don’t just want to set up a booth and hand out flyers—they want to connect. Make sure your event offers interactive zones where companies can demonstrate their products or run mini-workshops. This creates memorable brand moments that visitors are more likely to share and talk about. A great way to enhance this interaction is by incorporating game services into the mix, as suggested by games specialists like Expoplay.co.uk. From classic carnival-style games to digital competitions, game zones give businesses the perfect opportunity to sponsor or co-brand an activity. Picture a “Ring Toss Challenge” sponsored by a Midlands insurance firm or a “Spin-the-Wheel” giveaway co-hosted by a local tech company. It’s branding made fun—and effective.
Curate a Dynamic Line-Up
Rather than leaving things to chance, carefully curate your event’s line-up with a balance of industry relevance and community appeal. Feature themed exhibition areas, invite guest speakers from local firms and host networking sessions for B2B interactions. This not only makes the event more valuable but also shows businesses that you’re serious about providing them with value. To keep the energy high between talks and presentations, consider offering fun activities that encourage attendees to move and mingle. Hire game stalls such as giant Jenga, hook-a-duck, or even VR game stations. These aren’t just for fun—they serve as excellent conversation starters, lead generators, and social media content opportunities for participating businesses.
Promote Your Event with a Business-Focused Lens
Start your promotional campaign early and highlight how your event helps businesses achieve their goals. Showcase opportunities for lead generation, exposure, and direct community engagement. Use local business directories, LinkedIn, and Midlands-based Facebook groups to spread the word. Include details about any funfair game hire services and interactive zones in your promos—these often grab attention, especially when companies see the potential for branding or sponsoring a popular game. You could even let early registrants choose which game stall they want to associate their brand with—first come, first served.
Create Sponsorship Packages Around Games
Make it easy for businesses to say yes by offering clearly defined sponsorship packages that include branding opportunities, social media shoutouts, and a presence at key game stations. For example, a company could sponsor a coconut shy or a ball-in-the-bucket game with their name and logo prominently displayed. This not only adds a competitive and festive edge to your event but also gives businesses visibility in a fun and positive context.
Add Local Flavour
Finally, lean into the Midlands identity. Highlight local suppliers, entertainers, and community success stories. When local businesses see an event championing their region, they’ll be more inclined to get involved. Incorporate local game traditions or a Midlands-themed game trail around the venue to encourage exploration and vendor interaction.
