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A hotel in Birmingham city centre is undergoing renovation work following its acquisition by the French budget hotel chain B&B Hotels. The Penta Hotel in Holloway Head is currently closed for a refit and is expected to re-open later in the summer under its new owner’s brand.
Acquisition Details
B&B Hotels, headquartered in Brittany, has acquired the Penta as part of a broader deal that includes five Penta sites across the UK. This acquisition aligns with B&B Hotels’ strategy to expand its presence in the UK market. The chain’s first UK site was opened at Heathrow Airport in February 2023, and it aims to have 100 UK locations by 2035.
Expansion Plans
Fabrice Collet, CEO of B&B Hotels, stated:
“This latest takeover of five hotels follows our first hotel at Heathrow Terminal 5 and is an important step in our UK expansion plans and our global ambition to have 3,000 hotels within ten years. Our successful growth model and commitment to value for our guests have made us a beloved brand across Europe and we’re excited to bring that same experience to guests in the UK.”
Patrick O’Connell, CEO of B&B Hotels UK, added:
“This announcement represents an exciting step for our UK presence, with B&B Hotels becoming part of the community in Birmingham. We look forward to welcoming guests to our hotels in these locations as we continue to drive forward our expansion into other towns, cities, tourism, and leisure hotspots across the United Kingdom.”
